IMCS Media Planner
Please log in to access the quotation and media proposal.
IMCS: Digital Media Buying Quotation
Myanmar Interactive Campaign Planner & Budget Proposal
#3B, Aung Zay Ya 7th Street, Yangonthit Ward, Thingangyun, Yangon, Myanmar | +959428042966
1 USD =
MMK
MEDIA BUYING QUOTATION
Ref No: MQ-MYA-{{ currentYear }}-{{ quoteNumber }}
{{ clientName || 'Valued Client' }}
Issue Date
{{ issueDate }}
Validity Period
7 Days
Target Demographic
Age 18 – 45
Geographic Scope
Myanmar Market
Myanmar Monthly Addressable Inventory
*Platform estimation for Myanmar region
{{ inv.name }}
Impressions
{{ inv.impressions }}
Addressable Reach
{{ inv.reach }}
Targeting Capability Notice: Targeting parameters (Age 18-45 & Myanmar Location) are fully configurable on Meta & TikTok, whereas Viber, Telegram, and VPN placements operate via broad regional network and contextual app/channel targeting.
SECTION 1
Programmatic Media Buying (Impression Based)
| Include | Platform & Ad Format | Target Impressions | CPM (Cost / 1K Impr) | Net Media Cost | Action |
|---|---|---|---|---|---|
| {{ item.platform }} |
{{ formatCompactNumber(item.impressions) }}
{{ formatCompactNumber(item.impressions) }}
|
$
${{ item.cpm.toFixed(2) }}
|
{{ formatCurrency(calculateItemCost(item)) }} | ||
| Programmatic Subtotal | {{ formatNumber(programmaticTotalImpressions) }} impr ({{ formatCompactNumber(programmaticTotalImpressions) }}) {{ formatCompactNumber(programmaticTotalImpressions) }} | {{ formatCurrency(programmaticNetSubtotal) }} |
SECTION 2
Reserved Base Buying (Monthly Fixed / Sponsorship)
| Include | Platform & Package Type | Reach / Audience | Frequency / Buying Model | Calculated Impr | Rate / Model | Net Media Cost | Action |
|---|---|---|---|---|---|---|---|
| {{ item.platform }} |
{{ formatCompactNumber(item.reach) }}
{{ formatCompactNumber(item.reach) }}
|
x freq
{{ item.frequency }}x Frequency
|
{{ formatNumber(item.reach * item.frequency) }} ({{ formatCompactNumber(item.reach * item.frequency) }}) {{ formatCompactNumber(item.reach * item.frequency) }} N/A (Sponsorship) |
$
/CPM
${{ item.cpm.toFixed(2) }} / CPM
$
/mo
${{ formatNumber(item.fixedPrice) }} / mo
|
{{ formatCurrency(calculateReservedCost(item)) }} | ||
| Reserved Base Subtotal | {{ formatCurrency(reservedNetSubtotal) }} | ||||||
Commercial Terms & Fee Structure
- Media Buying Fee ({{ mediaBuyingRate }}%): Applied directly onto net media ad spend for ad account execution, programmatic bidding, and continuous daily campaign optimization.
- Agency Fee ({{ agencyFeeRate }}%): Calculated on combined (Net Spend + Media Buying Fee) covering digital strategy, creative resizing/adaptations, performance reporting, and execution.
- All media placements subject to platform inventory availability and policy compliance in Myanmar.
- Payment terms: 100% advance payment required for media budget allocation prior to campaign launch.
Investment Summary Breakdown {{ currency }}
Total Net Ad Spend
{{ formatCurrency(totalNetSpend) }}
Media Buying Fee
+ {{ formatCurrency(mediaBuyingFee) }}
%
({{ mediaBuyingRate }}%)
Subtotal (Net Spend + Buying Fee)
{{ formatCurrency(netPlusBuyingFee) }}
Agency Fees
+ {{ formatCurrency(agencyFee) }}
%
({{ agencyFeeRate }}% on Net + Buying)
Total Gross Investment
Media Spend + Buying + Agency Fees
{{ formatCurrency(grandTotal) }}
Prepared By (Agency Representative):
IMCS Media Buying Team
#3B, Aung Zay Ya 7th Street, Yangonthit Ward, Thingangyun, Yangon, Myanmar
Ph: +959428042966
Authorized Signature & Date
Accepted & Approved By (Client):
{{ clientName || 'City Properties' }}
Authorized Signature & Date